Our design was inspired by a stump we found on the way to a coffee farm in the Philippines. Worn by time yet firmly rooted, it felt like a symbol of everything we believe in: resilience, origin, and a deep connection to the land.
For us, it represents our commitment to Philippine coffee and to the people and places that make it possible. Coffee is deeply ingrained in our culture and our daily lives, and we believe the land it comes from deserves the same reverence. That is why we are committed to championing Philippine-grown coffees and helping show their potential on the global stage.
At the same time, we continue to source and serve exceptional coffees from renowned farms around the world. Not to overshadow our own, but to place Philippine coffee in conversation with the best—to learn, to honor craft, and to show that our coffees belong in that same global dialogue.
Rooted in the Philippines, open to the world—that is the story this symbol carries, and the commitment behind every cup.
We'll be brewing these at World of Coffee Asia this week, and soon they’ll be available in our stores and online.
Cheers,
😎🫶🏽🔥⚡️